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Top Strategies Real Estate Agents Use to Market Homes

02/11/25

Discover How Expert Agents Help Your Home Stand Out

Top Strategies Real Estate Agents Use to Market Homes

Chart of home marketing methods used by sellers: MLS websites lead at 86%, followed by yard signs at 61%.

In a recent survey conducted by the National Association of Realtors (NAR), sellers were asked what they value most in a real estate agent. Unsurprisingly, the top response was their ability to market homes effectively.

It’s no secret – how your home is marketed plays a key role in its visibility, buyer interest, and ultimately, its sale. Here are the top methods agents use to market homes, as highlighted by NAR, and how they benefit you:

1. Listing on the MLS

The Multiple Listing Service (MLS) is a powerful tool that connects your property to a broad network of agents and buyers. Being on the MLS ensures your home has maximum exposure, increasing the likelihood of a quick and profitable sale.

2. Yard Signs

A simple yet effective marketing strategy, yard signs catch the attention of potential buyers passing by. They also act as a beacon for neighbors and friends who may know someone interested in purchasing your home.

Stucco home with a covered entry and red FOR SALE sign on the lawn.

3. Hosting Open Houses

Open houses create buzz and give buyers a chance to explore your home in person. They often generate a sense of urgency and competition, which can result in better offers.

Open-plan living room and kitchen with pale sofas, light wood floors, and a coffered ceiling.

4. Showcasing on Agent Websites

Your agent’s website serves as a digital storefront for your home, presenting it to a targeted audience of motivated buyers with high-quality photos, descriptions, and even virtual tours.

Nadine Lutz real estate agent profile with credentials, career statistics, home service links, and a client testimonial.

5. Leveraging Social Networking

Social media platforms allow agents to share your listing widely, reaching potential buyers who may not have otherwise discovered it. Social posts also make it easy for viewers to share your property with others.

Two people review a tablet together in a bright room.

6. Providing Virtual Tours

For out-of-town buyers or those with busy schedules, virtual tours offer a convenient way to view your home. This strategy widens your pool of potential buyers by making your property accessible anytime, anywhere.

Hands hold a tablet showing a bright living room, with a blurred living room in the background.

7. Using Video Marketing

Videos bring your home to life, highlighting standout features such as a gourmet kitchen, spacious backyard, or luxurious master suite. Video tours capture attention and create an emotional connection with buyers.

Real estate agent photographs a brick home's front entrance with a tablet.

A top-tier agent does more than write a description and take photos of your home. They craft a comprehensive marketing strategy to ensure your home attracts attention, generates interest, and sells at the best price.

Nadine Lutz, REALTOR® at Compass, with her phone numbers and email address.