Looking for something new to do with the kids in Atlanta? A secret toy factory is about to open its doors at Pullman Yards, and it is designed to be much more than something you simply walk through and look at.
The Toy Factory Experience opens September 30, 2026, at Pullman Yards in Atlanta. Visitors will step into a 360°-projected toy workshop, meet playful characters, complete interactive challenges, explore immersive environments, and even create a toy of their own.
If you're building your fall and holiday calendar, this could be one of those Atlanta experiences where the kids have fun, the adults get to join in, and everyone leaves with a story to tell.
The Toy Factory Atlanta is an immersive, story-driven adventure that turns Pullman Yards into a playful world of toys, characters, games, and hands-on activities.
Instead of simply looking at an exhibition, visitors become part of the story.
The official experience describes a 360°-projected workshop where guests take on a mission, collect stamps throughout different rooms, interact with characters, and work toward becoming an official member of the factory.
And here's the part that makes it especially fun for families: you actually get to make something.
Visitors can design and draw their own toy and watch it come to life on the factory walls. There's also a plush workshop where guests can personalize a toy, give it a name, and take it home.
So, yes, your kids can actually say they helped run a toy factory.
The Toy Factory Experience opens September 30, 2026, at Pullman Yards.
The current schedule lists Wednesday and Thursday openings at 3 p.m., Friday at noon, and Saturday and Sunday at 10 a.m. The experience is currently scheduled through the holiday season.
That timing makes it particularly interesting for families searching for Atlanta holiday events in 2026.
Imagine heading to Pullman Yards on a cool fall weekend, stepping inside, and suddenly finding yourself surrounded by giant projections, colorful characters, games, and a toy-making workshop.
Not exactly your average Saturday afternoon.
Kids can explore, play, create, and interact throughout the Toy Factory experience.
The experience combines technology and hands-on activities, including:
The official Toy Factory website says visitors can choose between a VR experience or a non-VR version featuring a walkthrough and interactive challenges.
Local coverage from Secret Atlanta also highlights the combination of 4K projections, 360° immersion, VR, interactive games, and hands-on activities.
The result?
It's designed to keep kids doing, not just watching.
And parents know that can make all the difference.
Plan on approximately 60 to 90 minutes for the Toy Factory experience.
The official Toy Factory site gives visitors that 60 to 90 minute estimate.
That's a convenient length for families because you can build the experience into a larger day around Atlanta rather than committing your entire day to one attraction.
You might start with the Toy Factory, grab lunch nearby, explore Pullman Yards, and then continue your Atlanta adventure.
In other words, one ticket can become part of an entire family day out.
Tickets are currently advertised starting at $18.
The official site lists adult, reduced, and family ticket options, with pricing starting at $18.
Pullman Yards has also promoted early access and discounts through its event listing, although offers and availability can change.
Because ticket prices and availability are subject to change, check the official attraction website before planning your visit.
External Link: Check Current Toy Factory Tickets
The Toy Factory is located at Pullman Yards, 225 Rogers Street NE, Atlanta, Georgia 30317.
If you've never visited Pullman Yards, the venue itself is worth knowing about.
The property is a 27-acre arts and entertainment district within the Pratt-Pullman Landmark District. Pullman Yards describes itself as a destination featuring touring exhibits, events, restaurants, and recreational activities.
That means the Toy Factory isn't operating in isolation.
It's becoming part of a larger Atlanta destination where families can spend time, eat, explore, and experience something new.
External Link: Explore Pullman Yards
Yes, the experience is designed for all ages.
The official Toy Factory information says all ages are welcome, the venue is wheelchair accessible, and strollers are permitted.
That broad age range is one of the more interesting things about the attraction.
A five-year-old might be fascinated by the characters and toy-making. An older child might want the VR experience. And, let's be honest, parents and grandparents may find themselves having just as much fun exploring the factory.
The experience is built around shared participation, which can make it a fun choice when you're looking for something the whole family can enjoy together.
A little planning can make your visit smoother.
The official Toy Factory recommends arriving 10 to 15 minutes before the time listed on your ticket. Paid parking is available, and food and beverages will also be available onsite.
A few things worth remembering:
And one practical tip: book ahead if you already know when you want to go. The official site says tickets may sell out before you arrive.
The Toy Factory is just one reason to visit Pullman Yards.
The venue's current calendar includes exhibitions, events, skating, and other activities throughout the year.
Pullman Yards describes its property as a 27-acre arts and entertainment district with multiple buildings, touring exhibits, an onsite restaurant, and recreational activities.
That creates an easy opportunity to turn a one-hour attraction into a full Atlanta outing.
Come for the toys. Stay for the rest of the experience.
And that's part of what makes discovering local Atlanta destinations so much fun.
Because experiences like this are part of what makes living in Atlanta feel different from simply visiting Atlanta.
When you're visiting a city, you tend to think about major attractions and tourist destinations.
When you live here, it's the smaller discoveries that become part of everyday life.
A new exhibit at Pullman Yards. A Saturday afternoon with the kids. A new restaurant you haven't tried yet. A neighborhood event that wasn't on your calendar a month ago.
The Toy Factory is another addition to that mix.
Local coverage from The Atlanta reports that the family-friendly immersive exhibit will premiere at Pullman Yards on September 30.
For Atlanta families, that means another opportunity to discover something new without leaving the city.
Local experiences are part of what makes a community feel like home.
When you're searching for a home, it's easy to focus entirely on the property itself.
How many bedrooms?
How big is the backyard?
How long is the commute?
But there's another question worth asking:
"What will my life look like here?"
That means considering the restaurants, parks, entertainment, cultural experiences, schools, community events, and family activities that surround you.
A home is where you live.
Your community is where you live your life.
For anyone considering an Atlanta move, exploring places like Pullman Yards can be a fun way to get a feel for the city's lifestyle before deciding which community feels like the right fit.
Thinking about making Atlanta home?
Before choosing a neighborhood, take some time to experience the city like a local. Explore the restaurants, attractions, parks, entertainment, and everyday conveniences that could become part of your family's life.
If you're thinking about buying or selling in Atlanta, reach out. I'd be happy to help you explore the neighborhoods and communities that fit your lifestyle.
The Toy Factory Experience is an immersive family attraction coming to Pullman Yards. It combines 360° projections, interactive games, VR, creative activities, toy design, and plush personalization.
The Toy Factory Experience is scheduled to open September 30, 2026, at Pullman Yards.
The attraction is located at Pullman Yards, 225 Rogers St. NE, Atlanta, GA 30317.
The official website estimates that visitors will spend approximately 60 to 90 minutes at the experience.
Current ticket pricing starts at $18, according to the official Toy Factory website. Pricing and availability can change, so check the official site before purchasing.
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